Katherine Ford

Product Designer • Systems Architect

Enterprise Scale

Fortune 100 Clients

Product Leadership

I architect design systems for regulated industries, multi-brand enterprises, and products that scale from concept to acquisition.

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My Work

Making It Simple When Nothing About It Is: Sole Designer Across 6 Brands, 10 States, and 3 E-Commerce Platforms

As the only designer on a 4-person team, I unified six cannabis retail brands under The Cannabist Company, each with different markets, different e-commerce systems, and different state regulations dictating what we could and couldn't do. The result: a flexible design system that made every site feel like one family while respecting the legal, technical, and brand constraints that made each one unique.

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Making It Simple When Nothing About It Is: Sole Designer Across 6 Brands, 10 States, and 3 E-Commerce Platforms

As the only designer on a 4-person team, I unified six cannabis retail brands under The Cannabist Company, each with different markets, different e-commerce systems, and different state regulations dictating what we could and couldn't do. The result: a flexible design system that made every site feel like one family while respecting the legal, technical, and brand constraints that made each one unique.

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ARitize Holograms

Led AR platform from 4-person startup through Nextech AR acquisition. Scaled team 4 → 15 people, promoted to Product Manager, launched to App Store with enterprise clients.

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ARitize Holograms

Led AR platform from 4-person startup through Nextech AR acquisition. Scaled team 4 → 15 people, promoted to Product Manager, launched to App Store with enterprise clients.

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Building at the Speed of Need

How I used AI and my own design system to build internal tools in hours that replaced weeks of manual work.

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Building at the Speed of Need

How I used AI and my own design system to build internal tools in hours that replaced weeks of manual work.

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About Me

What I Do

What I Do

I'm a product designer who thinks in systems. Over six years, I've led design for everything from 0-to-1 AR platforms to enterprise systems supporting 50+ locations across 8 brands. The work I'm drawn to tends to involve complexity: highly regulated industries, multi-brand architecture, products that need to scale without proportional resources, or technical challenges that sit at the intersection of design and engineering.

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Previous Clients

I've worked with Fortune 100 companies and enterprise clients including Delta Air Lines, Universal Entertainment, IHG Hotels & Resorts, mymediset, Make-A-Wish Foundation, and Progress Learning on projects ranging from AR training systems to enterprise software design.

Detailed case studies available upon request.

Available now for senior product design roles.

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Resume

Available now for senior product design roles.

Email

Linkedin

Resume

Available now for senior product design roles.

Email

Linkedin

Resume

© 2026 Katherine Ford